Knowledge of media's conventions is important because

A. we can identify when a content producer is attempting to fool us.
B. they keep us involved in the material.
C. they cue or direct our meaning making.
D. it enhances our experience of the media.


Answer: C

Communication & Mass Media

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Mark, an officer in the American army, is specially trained to provide background information and accompany the journalists who report on army operations on the warfront

During one of these occasions, Mark realized that since the lives of the soldiers on the warfront are always at risk, the dissemination of information through the media should be cautiously managed. What role Mark is playing? a) Public affairs officer b) Redevelopment personnel officer c) Public information officer d) Army recruiting officer

Communication & Mass Media

Who wrote an entry in his/ her 1666 diary concerning "a lantern with pictures in glass to make strange things to appear on a wall"?

a. Samuel Johnson b. Queen Elizabeth c. Walter Raleigh d. Samuel Pepys

Communication & Mass Media

In essence, we forgive others for a failure event when __________.

A. our retaliation attempts fail B. it is culturally correct to do so C. it is in our own best interest to do so D. we are physically separated

Communication & Mass Media

Complementary needs refers to __________.

A. our desire to receive compliments from those to whom we are attracted B. when each partner contributes something to the relationship that the other wants or needs C. the attraction we have for people who live in close proximity to us D. needs determined by the attitudes we have about our strengths and weaknesses

Communication & Mass Media