Ethical communication and questions of right and wrong arise whenever people communicate. Ethical communication is fundamental to

a. responsible thinking and decision making.
b. the success of a product, idea, or message in the marketplace.
c. persuading an audience.
d. managing communication apprehension.


Answer: a

Communication & Mass Media

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Public figures are protected from commercial use of their likeness

a. If they have not been alive during the time it was used b. As long as they have publicly stated they are opposed to it c.More effectively than the general public because they are newsworthy d. In an ad in a magazine but not on the cover of a magazine

Communication & Mass Media

The foundation launched an Internet microsite during the ______ phase of campaign implementation.

A. research B. action C. communication D. evaluation

Communication & Mass Media

Patterns of communication reflect cultural values and perspectives.

a. True b. False

Communication & Mass Media

PR theorist and practitioner Patrick Jackson is best known for his three-step process in generating behavior change

Indicate whether the statement is true or false

Communication & Mass Media