Ethical communication and questions of right and wrong arise whenever people communicate. Ethical communication is fundamental to
a. responsible thinking and decision making.
b. the success of a product, idea, or message in the marketplace.
c. persuading an audience.
d. managing communication apprehension.
Answer: a
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Public figures are protected from commercial use of their likeness
a. If they have not been alive during the time it was used b. As long as they have publicly stated they are opposed to it c.More effectively than the general public because they are newsworthy d. In an ad in a magazine but not on the cover of a magazine
The foundation launched an Internet microsite during the ______ phase of campaign implementation.
A. research B. action C. communication D. evaluation
Patterns of communication reflect cultural values and perspectives.
a. True b. False
PR theorist and practitioner Patrick Jackson is best known for his three-step process in generating behavior change
Indicate whether the statement is true or false