A company strategy of providing fewer products and selling more of each of those products can lower production costs through ________
A) rapid response to market shifts
B) economies of scale
C) marketing synergy
D) supply chain management
E) brand extension opportunities
Answer: B
Explanation: Some companies limit the number of product offerings and focus on selling a few items in higher quantities. Doing so can keep production and marketing costs lower through economies of scale.
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Indicate whether the statement is true or false