Which of the following is a disadvantage associated with advertising in magazines?
A. lack of prestige
B. limited reach and frequency
C. absence of consumer receptivity to ads
D. creative inflexibility
E. lack of permanence
Answer: B
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Geert Hofstede makes a distinction between two kinds of stereotypes. What perception is about members of the other group?
a. Heterostereotypes b. Individual stereotypes c. Cultural stereotypes d. Autostereotypes
Some states allow the formation of partnerships in which all partners have limited liability
a. True b. False Indicate whether the statement is true or false
Fifi, a clerk at a Games n' Gamers store, takes a video game player and a selection of new games from the store without permission. Fifiis liable for
a. appropriation. b. conversion. c. malicious prosecution. d. wrongful interference with a business relationship.
Which of the following applies to standard products?
A) They are readily available. B) Their prices are comparatively stable. C) They are purchased ONLY after firm quotations. D) Only A and B above apply. E) All of the above apply.