Which of the following statements should a salesperson use as a denial response to a prospect's objection?
A. "That's true. It does have a shorter shelf life, but that really hasn't been a problem. It is so popular it never stays on the shelf that long anyway."
B. "I think I might be able to explain that better to you after showing you this diagram."
C. "As I was saying, …."
D. "Yes, you're right, it is lighter but that is done intentionally to make your work easier."
E. "Where did you hear that? Your source must have erroneous information."
Answer: E
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A) corporate B) transnational C) social or cultural D) political E) economic
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a. ?analysts
b. ?product managers
c. ?category specialists
d. ?category killers