Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings — in effect ________ the parent brand
A) diluting
B) cannibalizing
C) reinforcing
D) eroding
E) revamping
B
Business
You might also like to view...
At any point in time, assets must equal the contribution of the creditors only
Indicate whether the statement is true or false
Business
Any property other than an interest in real property is:
A) goods. B) personal property. C) tangible property. D) intangible property.
Business
State the hypotheses.
Business
Business actor and system actor are the same thing
Indicate whether the statement is true or false
Business