In developing an e-commerce presence, what questions must be asked and answered about the firm's target audience?
What will be an ideal response?
Without a clear understanding of a firm's target audience, it is difficult to develop a successful e-commerce presence. There are two primary questions: who is the target audience and where can they best be reached? A target audience can be described in a number of ways: demographics, behavior patterns (lifestyle), current consumption patterns (online vs. offline purchasing), digital usage patterns, content creation preferences (blogs, social networks, sites like Pinterest), and buyer personas (profiles of your customer). Understanding the demographics of the firm's target audience is usually the first step. Demographic information includes age, income, gender, and location.
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During a purchase process, a junior or inexperienced salesperson is more likely to be focused on the:
A) purchaser. B) influencer. C) decider. D) initiator.
Which of the following pricing objectives is useful only when the product has a monopoly or near monopoly position so that the market will produce the needed sales volume at the price set?
A) penetration pricing B) skimming C) investment pricing D) competitive pricing
Consider a project that has an expected completion time of 60 weeks and a standard deviation of five weeks. What is the probability that the project is finished in 70 weeks or fewer? (Round to two decimals.)
A) 0.98 B) 0.48 C) 0.50 D) 0.02 E) 0.63
Forbes magazine, citing research from executive outplacement firm Challenger, Gray & Christmas, reported that during 2011, _________ were forced out as a result of ethical violations.
a. 42 CEOs b. 150 CEOs c. 39 boards d. 49 C-suite executives