Choosing a credible spokesperson requires understanding the tastes and interests of the company's target market.
Answer the following statement true (T) or false (F)
True
When choosing an opinion leader as a spokesperson for a company or product, advertisers must understand the company's target market thoroughly. Even if executives in the company do not relate to the spokesperson, they must follow market tastes and interests. A spokesperson out of sync with the market undermines his or her credibility-and the company's.
You might also like to view...
What is the purpose of using the DICE model?
What will be an ideal response?
Both financial and managerial accounting report monetary information; managerial accounting also reports considerable nonmonetary information.
Answer the following statement true (T) or false (F)
The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage
Indicate whether the statement is true or false
Peter Smith has just won the state lottery and has the following three payout options for after-tax prize money
1. $64,000 per year at the end of each of the next six years 2. $304,000 (lump sum) now 3. $502,000 (lump sum) six years from now The annual discount rate is 9%. Compute the present value of the third option. (Round to nearest whole dollar.) Present value of $1: 8% 9% 10% 1 0.926 0.917 0.909 2 0.857 0.842 0.826 3 0.794 0.772 0.751 4 0.735 0.708 0.683 5 0.681 0.650 0.621 6 0.630 0.596 0.564 7 0.583 0.547 0.513 A) $240,000 B) $98,133 C) $101,717 D) $299,192