As service companies grow larger and make increasing use of technologies such as interactive Web sites and self-service equipment, maintaining meaningful relationships with customers becomes less significant of a marketing challenge
Indicate whether the statement is true or false
False
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When a firm offers one or more products to a single segment, it is using a ________ strategy
A) fragmented B) homogeneous C) custom marketing D) mass customization E) concentrated targeting
The introduction to a proposal typically ________
A) lists the proposed project costs B) highlights the writer's qualifications C) asks for approval or authorization D) does all of these
According to organizational behavior modification, which of the following is a key consequence of behavior?
A. empowerment B. vigilance C. centralization D. punishment E. arbitration
Ownership in _______ is based on the principle that one member has one vote, and each member contributes the same amount of equity.
A) Venture capital firms B) Mutual funds C) Public corporations D) Cooperatives E) Private equity firms