When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________ strategy
A) defined
B) focused
C) value-added
D) competitive advantage
E) customer-focused
B
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The moral of the product life cycle is that companies must continually innovate; otherwise, they risk extinction
Indicate whether the statement is true or false
Which of the following statements about the lifetime value of a customer is true?
A) CRM helps companies identify their customers' lifetime value. B) All customers have the same lifetime value. C) A customer's lifetime value is easy to calculate. D) A company can either increase customer share or a customer's lifetime value, but not both. E) The value of the customer is related to the value of the brand.
How does the strategy for achieving organizational outcomes paradigm differ from the others?
a. It focuses on diversity management as a means, not as an end b. It involves more senior levels of management to implement c. Unlike the others, it has not yet been validated by empirical research d. The business operations department's are responsible for implementation not the HR department
EPPA requires companies to
a. give notice to employees before a polygraph exam. b. allow employees to bring a lawyer to a polygraph exam. c. both a and b d. neither a nor b