All of the following are helpful in evaluating the effectiveness of advertising except:
A. past sales.
B. responses to coupon offers.
C. salespersons' salaries.
D. consumer surveys by research organizations.
E. current sales.
Answer: C
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The first step in creating a successful MPR crisis communications plan is to develop scenario statements with fill-in-the-blank sections
Indicate whether the statement is true or false
Recent advances have fostered the growth of a relatively new industry to profit from crime. Statistics show that criminals have learned it is easier, less risky, and more profitable to
a. rob banks using traditional means. b. steal via the Internet. c. engage in legitimate activities such as stock trading via the Internet. d. sell their stories to movie, music, and TV producers or video-game makers.
When talking to an egotistical person, repeat their name frequently.
Answer the following statement true (T) or false (F)
For conventional projects, both NPV and IRR techniques will always generate the same accept-reject decision
Indicate whether the statement is true or false