Explain the concept of positioning for competitive advantage
What will be an ideal response?
A product's position is the way the product is defined by consumers on important attributes — the place the product occupies in consumers' minds relative to competing products. Positioning involves implanting the brand's unique benefits and differentiation in customers' minds. To carry out effective positioning, a company must identify a set of possible competitive advantages upon which to build a position, choose the right competitive advantages, and select an overall positioning strategy. The company must then effectively communicate and deliver the chosen position to the market.
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Suppose three banks in a banking market have market shares of 42 percent, 33 percent, and 25 percent. Calculate the HHI of the banking industry.
A. 100 B. 1,356 C. 3,478 D. 4,320
What is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?
What will be an ideal response?
The debt ratio is calculated by dividing total assets by total liabilities.
Answer the following statement true (T) or false (F)
A fanciful use of ordinary words may be trademarked
a. True b. False Indicate whether the statement is true or false