Which of the following conditions must be met to effectively employ marketing public relations?
A) Marketing and public relations practitioners need to better understand how to use a variety of intermediaries to convey promotional messages.
B) Public relations agencies need to acquire firms specializing in other communication strategies.
C) All promotional elements need to be brought under control of the marketing department.
D) Practitioners of MPR need to have backgrounds in creative advertising.
E) Firms must establish a directly proportional link between promotion and sales.
A
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Technology transfer agreements:
A. protect "distinctive" or "famous" marks from unauthorized uses only when confusion is likely to occur. B. permit a company to quickly penetrate a foreign market without incurring the substantial financial and legal risks associated with direct investment. C. assert that priority of trademark rights in the United States depends upon the priority of use anywhere else in the world. D. prevent an intellectual property owner from granting to another the right to use protected technology in return for some form of compensation.
________ sources of information are those that are retrieved from memory
A) Internal B) Permanent C) Extrinsic D) Adscititious
List and briefly explain five visual enhancements a writer can use to draw attention to important information
The Bankruptcy Act of 1994 permits some small businesses to elect a "fast-track" for processing
its Chapter 11 case. Indicate whether the statement is true or false