This element in a commercial requires an announcer with acting ability

A. sincere
B. whimsical
C. hard-sell
D. dramatized


D. dramatized

Communication & Mass Media

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Groups tend to meet our basic interpersonal needs, including:

a. inclusion b. affection c. control d. all of the answers provided

Communication & Mass Media

According to the text, which of the following is TRUE regarding the 1986 Meese

Commission on Pornography?

a. It funded a new wave of original scientific research and concluded that there were no harmful effects of pornography. b. It funded a new wave of original scientific research and concluded that pornography had negative effects on those who consumed it. c. It was careful to interpret correlational data properly and to recognize that such data could not be used to make inferences about causality. d. It did not commission any new scientific research and concluded that there were no harmful effects of pornography. e. It did not commission any new scientific research and concluded that pornography had negative effects on those who consumed it.

Communication & Mass Media

The need–plan division is a variation of the problem–solution division

Indicate whether the statement is true or false

Communication & Mass Media

Distinguish between captive and voluntary audience members. Provide an example of each, and explain why it is important for a speaker to recognize whether his or her audience is captive or voluntary.

What will be an ideal response?

Communication & Mass Media