Hershey introduced edible Valentine cards when it launched Hugs & Kisses Friendship Exchange and packaged one white chocolate and one brown chocolate Kiss with write-on "To" and "From" areas. This is an example of a market developm
Indicate whether the statement is true or false
FALSE
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When you evaluate your professional context, you are becoming
a. more audience centered. b. more person centered. c. more self-centered. d. more profession centered.
Which data collection method for marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and other visual materials?
A) face-to-face interviewing B) online questionnaires C) telephone interviewing D) ethnographic research E) mail questionnaires
Which of the following is a way to develop trust and build confidence with legislators?
A) Keep legislators informed of your activities B) Offer advice promptly, accurately, and in a thoughtful manner C) Help with legislative casework D) All of the above
What strategy is related to the technique of thinking about the opposite of something you believe, in order to explore a new perspective?
a. development strategies b. search strategy c. imagination-based strategy d. habit-breaking strategies