Internal reports on quality at the Acme Publishing Company generated the following information for the Trade Division for the first three months of the year: Total sales $1,000,000 Costs of quality: Prevention 50,000 Appraisal 47,000 Internal failure 36,000 External failure 64,000 Compute the ratio of costs of nonconformance to total costs of quality
a. 39.4%
b. 50.8%
c. 60.5%
d. 100%
B
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In which of the following situations is a business most likely to opt for a direct rather than an indirect marketing channel system for product distribution?
A) The business manufactures products for the consumer market rather than the business market. B) The business's products are sold in wide markets, and require localized availability of parts and services. C) The business is new to the market and does not have a network of contacts in place for distribution. D) The business wants to maintain complete control over its marketing messages and collection of payments for products. E) The business manufactures a product that people buy on impulse and is generally sold in small quantities.
Which of the following concepts holds that anyone who genuinely desires information about a firm is able to obtain it?
a. Signalling theory b. Agency theory c. Information symmetry d. Private contracting
The processes of problem observation:
A) cannot be done until alternatives are proposed. B) requires consideration of multiple criteria. C) is the first step of decision making. D) is the final step of problem solving.
The customer’s specific desires and frustrations as they relate to a specific use case are known as:
a. Latent Needs b. Annoyances c. Core Needs d. Preferences