Rather than local stations receiving compensation for airing network programs, now networks receive ________, a fee paid by the local station for the right to be that network's affiliate.

A. retransmission fees
B. subscribership
C. reverse compensation
D. clear time


Answer: C

Communication & Mass Media

You might also like to view...

What concept helps us understand the relationship between stimuli and cognitive processes?

a. working memory b. central executive c. hearing d. listening

Communication & Mass Media

Which of the following is a leading question?

a. "George, tell me more about those reports." b. "What is your attitude on cost accounting?" c. "You believe this new policy is inappropriate, don't you?" d. "Do you mean this fiscal year or last?"

Communication & Mass Media

Which of the following is not a characteristic of persuasive speaking?

A) The speakers and listeners interact during a persuasive speech. B) Persuasion is not coercive. C) The effective of persuasive speaking is usually incremental and gradual. D) Persuasive speaking takes longer than informative speaking. E) All of these answers are characteristics of persuasive speaking.

Communication & Mass Media

___________ are explanations that are designed to reduce any negative reactions to what you’ve said or done in order to maintain your positive image

Fill in the blank(s) with correct word.

Communication & Mass Media