The strongest measure of a brand's value is:
A) brand awareness.
B) perceived quality.
C) brand associations.
D) brand loyalty.
D
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Which theory holds that people will choose certain behaviors over others with the expectation of a certain outcome?
A. goal-setting theory B. ERG theory C. two-factor theory D. expectancy theory
When viewing the market from a buyer's point of view, "communication" corresponds to the ________ component of the marketing mix
A) people B) price C) product D) promotion E) place
Answer the following statements true (T) or false (F)
Assessment measures are concerned with particular attributes of objects and are always direct measurements.
Art is a 21-year-old full-time student. Art's support is provided as follows: Art48% Art's parents52% ? Assuming all other tests for dependency not mentioned are satisfied, ?
A. Art is a qualifying child of his parents but is not a qualifying relative. B. Art is a qualifying relative of his parents but is not a qualifying child. C. Art is a qualifying child and a qualifying relative. D. Art is neither a qualifying child nor a qualifying relative.