With the help of an example, explain how background noise and even audio from a quiet room can be used to improve the overall coherence of a package. Also discuss when it should be used.

What will be an ideal response?


Student examples will vary but should include the following main points: Background noise is also known as ambient sound. Similarl to a wide video shot, ambient sound can be used to set the scene for viewers by giving them a sense of what an environment sounds like. For example, an interview with the manager of a bowling alley might benefit from having the sound of pins beings knocked over playing quietly in the background. Even audio from a quiet room playing under a voice-over can help the segment match the overall feel of other interviews recorded in the same room by picking up small nuances such as the hum from fluorescent lights. However, it is extremely important to ensure that ambient sounds do not distract the viewer from the interview or primary audio but instead enrich the audio by placing the viewer at the scene.

Communication & Mass Media

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______ has been one of the main ways for journalists to use social media.

A. Breaking news B. Spamming audiences C. Automating responses D. Posting ads

Communication & Mass Media

CHOOSE ALL THAT APPLY. Friendships in the workplace can have a positive impact but can also have negative consequences. Which are among those challenges?

a. People are taken away from the work they should be doing, spending more time talking about their personal lives. b. There is an expectation for friends to do favors for one another that might require a person to violate organizational rules. c. The instrumental goals could dominate the relational goals. d. Friends do not always get along, which could disrupt the work of others in the organization.

Communication & Mass Media

What is not an important consideration in topic selection?

A) audience comfort B) ethical considerations C) audience benefit D) personal interest in topic

Communication & Mass Media

Empathic listening means feeling sorry for someone else.

Answer the following statement true (T) or false (F)

Communication & Mass Media