Describe the difference between a main effect and an interaction effect.

What will be an ideal response?


Answers will vary

Communication & Mass Media

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Helen tells a poignant story about how her aunt, a young widow, tried to make ends

meet while raising three children. Even though her aunt worked two full-time jobs, she often skipped a meal so her kids had enough to eat, and she had only one dress to wear. Helen shared this story as a way of showing her listeners the meaning of poverty. What kind of evidence is she using in her speech? A) A hypothetical example, based on a plausible story B) A narrative, based on personal experience C) An atypical example, to convey a moral D) Lay testimony, based on a plausible story

Communication & Mass Media

Two types of evaluations have to occur in a campaign: monitoring and postmortems

a. True b. False

Communication & Mass Media

According to your authors, children who learn the “rules” of how to talk to others also learn ______.

a. the habits of their particular culture b. the most effective way to throw a tantrum c. the problems of human communication d. the lack of human culture

Communication & Mass Media

The compelling stories told by sports announcers and the pushing of certain players into the spotlight are examples of:

a. TV networks’ use of the entertainment formula for sports b. strategies employed by league owners c. the high level of talent required by all employees of professional sports franchises d. none of the above

Communication & Mass Media