Which of the following is NOT considered a source of marketing intelligence?
A) distributors
B) industry trade publications
C) customers
D) causal research
E) activities of competitors
D
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Production and consumption of services is inseparable
Indicate whether the statement is true or false
If you want to manufacture products in small batches with high quality, low costs, and in a flexible manner, you would choose a ______.
A. cellular layout B. process layout C. product layout D. continuous layout
If a company is faced with a limited resource, which of the following is not a feasible option for alleviating the constraint?
A) Focusing on products that require less use of the resource. B) Increasing the capacity of the limited resource. C) Reducing the use of the resource in production. D) Increasing the capacity of an underutilized resource.
In what situations is a cost leadership strategy better suited? When might a differentiation strategy be better?
What will be an ideal response?