The process of building corporate and product identities is known as ________
A) relationship management
B) marketing
C) branding
D) identification
E) public relations
Answer: C
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Sarah concluded her introduction by saying, "Today, we are going to first examine Oscar the Grouch
and secondly explain how he has been a great role model for me." Sarah was A) gaining the audience's attention. B) previewing the development of the thesis. C) stating the thesis. D) favorably disposing the audience to the topic. E) trying to achieve identification with the audience.
A parallel is when a film emphasizes the similarities between characters, events or locations through the use of a:
A) narrative element B) visual device C) sound device D) any of the above could establish a parallel
Answer the following statement(s) true (T) or false (F)
1. A history of a discipline is the one correct view of that history. 2. Historiography studies the persuasive effect of writing history in particular ways. 3. One key goal of research is to make developments and corrections to our understanding. 4. The first formally organized professional association in communication was the World Communication Association. 5. Aristotle and Socrates taught communication to the sons of wealthy citizens.
Which of the following is an example of a client that would need PR writing to focus on customers or consumers, financial relations, or social responsibility?
a. General Electric b. Food and Drug Administration c. American Chiropractic Association d. United Way