A potential drawback of using an anecdote in your introduction is that it __________.

A. may distract from the preview of your topic
B. may be dull and uninteresting to the audience
C. may reveal your thesis prematurely
D. requires more effort from the listeners to interpret


Answer: A

Communication & Mass Media

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The language of PR shows an increasing reliance on military terminology. This is true in all of the following instances, EXCEPT one:

a. PR is complex and high stakes b. PR requires strategy and execution c. PR campaigns are often won d. PR campaigns need to marshal resources

Communication & Mass Media

The most noted individual in journalism in the 1700s was

a. Benjamin Franklin b. James Franklin c. Benjamin Harris d. John Campbell

Communication & Mass Media

Compare the different types of delivery and connect them to appropriate situations While speaking from memory is rarely used, it is the most effective technique to sound spontaneous.

Answer the following statement true (T) or false (F)

Communication & Mass Media

__________ credibility is the image listeners develop of a speaker as he/she speaks

Fill in the blanks with correct word

Communication & Mass Media