Answer the following statements true (T) or false (F)
1. Hearing is the process of determining the meaning of verbal and nonverbal messages.
2. Audible talking, the ruffling of papers, or a cell phone going off is known as external noise.
3. Jargon is useful when everyone has a common understanding of the terms at hand.
4. Bias involves discriminating against someone based on their race, ethnicity, beliefs, and so forth.
5. Bias applies to both individuals and groups.
1. False
2. True
3. True
4. False
5. True
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Labor costs include the cost of workers at every level
Indicate whether the statement is true or false
Norton has determined that along the share-development path, his business should perform at an 85% level of product awareness, 76% in product preference, 68% in product availability, and 92% in rate of purchase
If the share potential index for Norton's business is 25%, at what level of purchase intentions should his business perform? A) 55% B) 97% C) 83% D) 74% E) 62%
A business that purchases a product from another business to sell to customers is called a
a. service business; b. merchandising business; c. manufacturing business; d. nonprofit business; e. warehousing business.
Which one of the following is most likely to be an advantage of hiring an outside public relations firm?
A. Knowledge of the client business D. Loyal team membership B. Availability of firm staff E. Economic advantage for long programs C. Objective point of view