The annual cost and an effectiveness measure of items salvaged per year for four mutually exclu­sive, service sector alternatives have been col­lected. Calculate (a) the cost effectiveness ratio for each alternative, and (b) use the CER to identify the best alternative.


(a) CERW = 355/20 = 17.8
CERX = 208/17 = 12.2
CERY = 660/41 = 16.1
CERZ = 102/7 = 14.6
(b) Order alternatives according to E: Z, X, W, Y; perform incremental comparison.

Z to DN: 14.6 Basis for comparison

X to Z: ?C/E = (208 – 102)/(17 – 7) = 10.6 < 14.6

Z is dominated; eliminate Z

W to X: ?C/E = (355 – 208)/(20 – 17) = 49 > 12.2
Keep W and X; W is new defender

Y to W: ?C/E = (660 – 355)/41 – 20) = 14.5 < 17.8

W is dominated; eliminate W

Only X and Y remain.

Y to X: ?C/E = (660 – 208)/(41 – 17) = 18.8 > 12.2

No dominance; both X and Y are acceptable; final decision made on other criteria.

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