________ is a process that links the consumer, customer and public to the marketer through information in order to identify marketing opportunities and problems, evaluate marketing actions, and evaluate marketing strategies' performances.
A. Data collection
B. Marketing analytics
C. Consumer behavior
D. Data analysis
E. Marketing communication
Answer: B
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One advantage of the direct organizational plan is that it
A) gives reasons up front to prepare the reader for negative news. B) positions the major news first. C) results in more formal messages. D) presents key topic sentences before subsequent ideas. E) arranges supporting details in order of priority.
In a contract between Samsung and Best Buy for the purchase of 5,000 television sets, it stated that the laws of Korea would apply if there are any legal disputes. This is an example of a
A) governing law clause B) venue clause C) arbitration clause D) an entire agreement clause E) liquidated damages clause
In an agency for a fixed term, such as one year, prior to the end of the stated period, the agent
has: A) The right, but not the power, to terminate the arrangement. B) The power, but not the right, to terminate the arrangement. C) Both the power and the right to terminate the arrangement. D) Neither the power nor the right to terminate the arrangement.
A simulation model:
A) describes operating characteristics with known equations. B) replicates the service of customers and keeps track of characteristics such as the number in line, the waiting time, and the total time in the system. C) prescribes what should be done in a situation. D) finds the optimal solution to a problem without having to try each alternative.