What is geodemographic segmentation? What is the result of geodemographic segmentation? Give one specific example that illustrates this type of segmentation.
What will be an ideal response?
Geodemographic segmentation clusters potential customers into neighborhood lifestyle categories. It is a combination of geographic, demographic, and lifestyle segmentation. The result of geodemographic segmentation is micromarketing, which is the targeting of small geographic regions with specially designed marketing programs. The text example is H-E-B Grocery Company tailoring merchandise in each store to patron preferences.
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A roofing company collects fees when jobs are complete. The work for one customer, whose job was bid at $3,000, has been completed as of December 31, but the customer has not yet been billed. Assuming adjustments are only made at year-end, what is the adjusting entry the company would need to make on December 31, the calendar year-end?
A. Debit Accounts Receivable, $3,000; credit Roofing Fees Revenue, $3,000. B. Debit Cash, $3,000; credit Roofing Fees Revenue, $3,000. C. Debit Roofing Fees Revenue, $3,000; credit Accounts Receivable, $3,000. D. Debit Cash, $3,000; credit Accounts Receivable, $3,000. E. No adjustment is required.
What should you remember about using pronouns in business reports?
Profitability ratios determine how well a firm is using its assets and sales revenue to generate a
positive return for its owners. Indicate whether the statement is true or false
___________is allowing a firm to believe that their behavior abroad is acceptable as long as it adheres to the legal standards and norms of the country in which a particular aspect of their business is located.
a. Ethical relativism b. Legal compliance c. International placation d. Ethical sloth