A comparative ad
A. assures current users they made the right choice.
B. promotes a specific brand's features and benefits.
C. reinforces previous knowledge of a product.
D. shows one brand's strengths relative to those of competitors.
E. tells people what a product is, what it can do, and where it can be found.
Answer: D
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Five situational influences have an impact on a consumer's purchase decision process. They are: purchase task, social surroundings, ________, temporal effects, and antecedent states.
A. core values B. physical surroundings C. motivation D. economic effects E. competitive offerings
If the court awards a partition to co-tenants, the court will normally attempt a partition by kind. If partition by kind is impossible because there is no fair way to divide the property, the court will order the real estate sold, and the proceeds equally divided
a. True b. False Indicate whether the statement is true or false
When recording the sale of merchandise inventory, using a periodic inventory system, ________
A) a running record of merchandise inventory is maintained during the accounting period B) the Sales Revenue account is credited only as an adjusting entry because sales information is not needed during the accounting period C) sales discounts and sales returns and allowances are not recorded D) there is no need to record an entry to the Merchandise Inventory and the Cost of Goods Sold accounts
One way to overcome barriers to creativity is to
A. pass the blame on to someone else. B. keep oneself isolated. C. overcome one's own fear of failure. D. be overly busy.