What is integrated marketing communication (IMC)? Explain how it differs from more traditional marketing communication approaches
What will be an ideal response?
Integrated marketing communication (IMC) is the process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with targeted audiences. With an IMC program, marketers focus on the information needs of the consumer and work to coordinate all of the communication from the firm using the best combination of available communication methods. This differs from traditional marketing communication approaches, which can offer a fragmented message to consumers, with different types of message conveyed through different promotional tools, often sending conflicting brand messages.
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Study the series of pictures to identify the process through which materials are being transported across the membrane. Explain how you arrived at your answer.
What will be an ideal response?
Which of the following value chain activities involves assisting users with handling of the products after sale, thus maintaining and enhancing the products' value?
A. inbound logistics B. operations C. sales and marketing D. outbound logistics E. customer service
Identify the nouns in the sentence. The majority of travelers on our tour were students
Finely Engineered Parts Corporation (FEPC) and Great Gears & Gauges, Inc. (3G), are competitors selling certain machine parts that are otherwise generally unattainable in their geographic market. This market includes the states of California, Oregon, Washington, and Idaho. FEPC and 3G agree that FEPC will no longer sell in California and that 3G will no longer sell in Oregon, Washington, and Idaho. Have FEPC and 3G violated any antitrust law? If so, which one? Explain. If they had divided their market by type of customer rather than geographic are, would the result be the same? Why or why not?
What will be an ideal response?