Which of the following lists is in the correct order, based on the amount of effort consumers are willing to spend in searching for the "right" product, from little effort to much effort?
A. homogeneous shopping products, heterogeneous shopping products, staples
B. staples, heterogeneous shopping products, unsought products
C. convenience products, homogeneous shopping products, specialty products
D. heterogeneous shopping products, specialty products, unsought products
E. unsought products, homogeneous shopping products, convenience products
Answer: C
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