Who wrote The Theory and Practice of Advertising, the first book on the psychology of advertising??

a. ?Münsterberg
b. ?Beers
c. ?Goodenough
d. ?Healey
e. ?Scott


e

Psychology

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What is a neurotransmitter?

a. A pattern of brain activity b. A machine c. A chemical d. A location

Psychology

A distinguished researcher reviewed the current findings on the etiology of mental disorders. Which of the following is the best summary of the consensus of opinion?

a. Most mental disorders are the result of genetic abnormalities. b. We do not currently know all of the specific causes of most mental disorders. c. Unconscious factors have been overlooked as the root cause of mental disorders. d. Environmental factors have been overlooked in the wake of recent findings on biological etiologies.

Psychology

Some researchers are planning to go around the world and put participants in a version of the Asch study in which they are asked to make judgments about the lengths of lines. Cross-cultural research suggests that the least amount of conformity should be observed in cultures

a. characterized by financial independence and prosperity. b. where the majority of the people in positions of power are men. c. where the people live a simple life, as in an isolated farming community. d. with very little cultural diversity.

Psychology

You are a psychologist working in an emergency department and you are meeting with Luis, a 47-year-old male who has presented with symptoms of paranoid schizophrenia. He acknowledges having a prescription for "brain disease pills" but denies taking it recently. During your discussion with him, you notice that Luis often smacks his lips, blinks his eyes, and thrusts out histongue.What does this

tell you about Luis? a. He is withdrawing from alcohol and probably not psychotic at all. b. He is likely taking both an atypical and a conventional antipsychotic now. c. He has probably never taken any antipsychotics but likely has taken benzodiazepines. d. He has likely taken a conventional antipsychotic in the past.

Psychology