New developments in ________ radio listeners hold terrific promise for the future of radio/audio:

A. targeting B. entertaining C. segmenting D. all of these E. none of these


A. targeting

Communication & Mass Media

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When referring to individuals and groups of people, what principle should apply?

A) Refer to them using terms such as "he," "she," or "them." B) Use the names they wish to be called. C) Create a term that sounds appropriate to refer to them. D) Choose your terms based on how most people in society refer to them.

Communication & Mass Media

The brainstorming technique called ____________ asks group members to view problems from the perspective of someone with entirely different life experiences.

A. Reframing B. Random Input C. Provocation D. Concept fan

Communication & Mass Media

Action pictures generally rely on longer takes in order to elicit anticipation in the viewer

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is the best summary of the comparative advantage approach?

A. You establish a need, propose a solution, ask listeners to visualize it, then suggest an action. B. You present your position and then analyze weaknesses of opposing arguments. C. You analyze a problem and then discuss the benefits of different solutions. D. You analyze weaknesses of opposing arguments and then present your position.

Communication & Mass Media