Antoine's speech, "How to Make a Peanut Butter Sandwich," presented familiar, predictable information. What principle for choosing a topic or purpose should he have considered?

A) ?Choose cognitive goals when you want your audience to believe something.
B) ?Narrow the topic to a manageable size.
C) ?Take a novel approach.
D) ?Relate the topic to listener concerns.
E) ?Incorporate humor as one way to maintain attention.


C

Communication & Mass Media

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Indicate whether this statement is true or false.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1.The greater the irresponsibility on the part of the publisher, the lower the likelihood the court will award punitive damages. 2.It is much harder for politicians, celebrities, and other public figures to win libel cases. 3.Privilege is the ultimate defense against a libel suit. 4.Absolute privilege allows officials to make statements in their official roles without fear of libel.

Communication & Mass Media

The means through which a message is conveyed is the ______.

a. message b. module c. method d. medium

Communication & Mass Media

Hearing comes naturally, but listening is an acquired skill

Indicate whether the statement is true or false

Communication & Mass Media