_____ is the term for any unsolicited commercial email.
A. Spam
B. Phishing
C. Adware
D. Spyware
Answer: A
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________ are consumer products for which a consumer either has little awareness or interest until a need arises. These products require a lot of advertising, personal selling, and other marketing efforts
A) Specialty products B) MRO products C) Unsought products D) Shopping products E) Staple products
Marketers must evaluate the appropriateness of connectors in order to
A) calculate precise advertising budgets. B) identify connectors who can write the best press releases. C) find suitable connectors that will reach a firm's target audience. D) impress management, employees and investors. E) find outlets that will not leak trade secrets to competitors.
Computers often form the foundation for a retail information system
Indicate whether the statement is true or false
The Consumer Product Safety Commission:
A) only has the authority to educate the public concerning product safety problems. B) uses data it gathers to set uniform product safety standards for goods such as toys and lawn mowers. C) can only make manufacturers voluntarily submit their products for testing if the product falls below its regulatory standards. D) has no enforcement powers since compliance with its regulations is left up to the manufacturer.