If a U.S.-based firm wanted to attract e-commerce or social media customers from Europe, what could be done to encourage sales?
A) Allow consumers to pay with U.S. dollars
B) Develop the website in the native language of the consumers
C) Include information based on the imperial system
D) Remove any identification that leads consumers to believe the website is based in the U.S.
E) Guarantee overnight delivery of highly desirable goods
Answer: B
Explanation: B) U.S. businesses that want to attract European customers would benefit from providing sites in multiple languages.
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