Explain with an example the major role played by social media in global marketing
What will be an ideal response?
ANSWER: Because Facebook, YouTube, and other social media are popular around the world, firms both large and small have embraced social media marketing. For example, Tim Hortons, a Canadian-based fast-casual restaurant chain known for its coffee and donuts, has more than 3,000 stores. To engage its Facebook fans, the company will occasionally post a picture of one of its restaurants on Facebook, and its 1.4 million fans guess the location. Every time a fan makes a guess, Facebook posts a Tim Hortons branded message to that fan's and his or her friends' news feeds.
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In order to compare the national retailers' success in selling its brands of digital cameras with the national retailers' success in selling traditional camera equipment, the marketing manager for Sony decided to use the billing information Sony has for these national retailers. This information is fed into spreadsheets formatted in tabular form and updated continuously as accounts change. In doing so, the marketing manager for Sony utilized which one of the following?
A) a rolling audit B) a functional system C) an expert system D) a decision support system E) a marketing information system
Senior management centrally directs and controls budgets based on _____ budgeting
a. top-down b. zero-based c. bottom-up d. incremental
An involuntary petition for bankruptcy can be filed against a:
a. non-profit charitable organization. b. partnership that invests in real estate. c. life insurance company. d. wheat farmer.
What is meant by the term "double taxation"?
A. In a partnership, both partners are required to claim their share of net income on their tax returns. B. Corporations must pay income taxes on their net income, and their stockholders must pay income taxes on their dividends. C. A sole proprietorship must pay income taxes to both the state government and the federal government. D. A sole proprietorship must pay income taxes on its net income and the owner is also required to pay income taxes on withdrawals.