You have just been promoted to vice president of marketing for your firm. Unlike your predecessor, you believe the firm can increase its sales in a market by focusing on more than one segment of the market. You recognize to do this means your firm will incur higher production costs. Based on this information, which of the following targeting strategies are you advocating?
A. A concentrated targeting strategy
B. An undifferentiated targeting strategy
C. A broad-based targeting strategy
D. A differentiated targeting strategy
E. A heterogeneous targeting strategy
Answer: D
You might also like to view...
Data cleansing involves all of the following except
a. filtering out or repairing invalid data b. summarizing data for ease of extraction c. transforming data into standard business terms d. formatting data from legacy systems
Match the following terms with the appropriate definition.A. Permanent accountsF. Work sheetB. Accounting cycleG. Closing entriesC. Temporary accountsH. Post-closing trial balanceD. Working papersI. Operating cycle of a businessE. Income summaryJ. Pro forma statements____ 1. Various analyses and internal documents prepared by accountants when organizing information for internal and external decision makers.____ 2. The time span from when cash is used to acquire goods and services until cash is received from the sale of those goods and services.____ 3. A temporary account only used for the closing process that contains a credit for the sum of all revenues and a debit for the sum of all expenses.____ 4. A widely used working paper that is a useful tool for preparers in working with
accounting information, usually not available to external decision makers.____ 5. A list of permanent accounts and their balances from the ledger after all closing entries are journalized and posted.____ 6. Recurring steps in preparing financial statement performed each accounting period, beginning with analyzing transactions and ending with a post-closing trial balance or reversing entries.____ 7. Entries used to transfer end-of-period balances in revenue, expense, and dividends accounts to the permanent retained earnings account. ____ 8. Statements that show the effects of proposed transactions as if the transactions had already occurred.____ 9. Accounts that report on activities related to one or more future accounting periods; they carry their ending balances into the next period.____10. Accounts that accumulate data related to one accounting period only; they include income statement accounts, dividends, and the Income Summary account. What will be an ideal response?
How will the declaration and distribution of a 10 percent stock dividend affect the issuing corporation's balance of retained earnings and total stockholders' equity, respectively?
A) Decrease and no effect B) No effect and no effect C) Decrease and decrease D) No effect and decrease
The halo effect ________ a form of stereotyping because ________.
A) is; it evaluates a person in a biased way B) is not necessarily; it evaluates a person in a positive way C) is; it evaluates a person in a positive way D) is not necessarily; it does not associate a person with a group