Which of the following statements about making creative decisions for international advertising is true?
A. Localized advertising plays no role in making creative decisions for international advertising.
B. A product must be positioned similarly in each market, transcending dissimilarities in consumers' usage patterns and habits.
C. Creative strategy development for international advertising is basically similar in process and procedure to that for domestic advertising.
D. The creative approach used in a company's primary market typically transfers well to foreign markets.
E. Emotional appeals such as humor work well in virtually any country, irrespective of differences in cultural backgrounds and consumer perceptions.
Answer: C
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Increasing your political coalition by increasing the number of influential leaders in your inner circle is only positive influence if:
a. The purpose is to position yourself with your boss so you can be entrusted with more assignments. b. The purpose is to position yourself in the community to be seen as a leader. c. The purpose is to position yourself to be able to lobby government officials. d. The purpose is to increase the success of the team and the organization.
The Colson Company has budgeted sales for the year as follows:Quarter1234Sales in units12,00014,00018,00016,000The ending inventory of finished goods for each quarter should equal 25% of the next quarter's budgeted sales in units. The finished goods inventory at the start of the year is 3,000 units. Scheduled production for the second quarter is (in units):
A. 13,000 units. B. 16,500 units. C. 15,000 units. D. 17,500 units.
When OmniOil Corporation wishes to issue certain securities, it must provide sufficient in¬for¬mation for Petra, and other unsophisticated investors, to evaluate the fi¬nancial risk involved. Specifically, the law imposes liability for making a false statement or omission that is "material.". What sort of information would Petra consider material?