The probable length of the product life cycle has little effect on strategy planning.
Answer the following statement true (T) or false (F)
False
Where a product is, in its life cycle, and how fast it's moving to the next stage affect marketing strategy planning.
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______ kind of feedback enhances behavior in progress and serves as a reinforcing function, causing us to continue our behavior.
A. Negative B. Positive C. Internal D. External
Redo is a market follower in the wristwatch industry. After noticing a shortfall in the market leader's product, Redo improves its product to suit consumer needs and becomes a challenger for the market leader. This is an example of a(n) ________
A) counterfeiter B) cloner C) imitator D) adapter E) innovator
The cost estimating approach that involves "eye-balling" the closest fitting line to the data is the:
A. scattergraph method. B. regression analysis. C. high-low method. D. visual fit method.
Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
A. social networks B. virtual communities C. community portals D. social forums