After choosing among several computer server systems, the Director of Information Systems feels very positive about the final choice. However, some of this optimism is due to the fact that the Director forgot about few of the limitations of the chosen system and unconsciously downplays the importance of the positive features of the rejected systems. The Director of Information Systems is engaging in:

A.  escalation of commitment.
B.  rational maximization.
C.  rational choice thinking.
D.  confirmation bias.
E.  impulsive buying.


D.  confirmation bias.
The Director is engaging in confirmation bias. Confirmation bias is the ''unwitting selectivity in the acquisition and use of evidence.When evaluating decisions, people with confirmation
bias ignore or downplay the negative features of the selected alternative and overemphasize
its positive features.

Business

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Sam and Amanda are both beer distributors in Center City. They agree not to sell beer to

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