Everything else being equal, ________ segmentation might lead a firm to offer its products based on some anticipated future payoff from the consumer.
A. gender
B. educational
C. income
D. occupational
E. lifestyle
Answer: B
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Calculate the return on capital of a business whose net marketing contribution is $300 million and total invested capital is $900 million. The other expenses, including interest and taxes, amount to $120 million
A) 40% B) 15% C) 5% D) 30% E) 20%
Civil liability under Section 11 is imposed on issuers who are negligent in not discovering the fraud in their security offerings
Indicate whether the statement is true or false
Which program was designed as a method for limiting air pollutants in an economically efficient manner by allowing enterprises to sell its leftover emissions allowance to other companies or stockpile it for future use?
a. The Kyoto Protocol b. Cap and Trade c. Total Maximum Daily Load (TMDL) d. Resource Conservation and Recovery Act (RCRA)
During which phase of the CPFR are goods produced, stocked, shipped, and delivered to meet demand?
a. analysis b. strategy and planning c. execution d. demand and supply management