Which of the following completes the sentence, '______ is defined as a '"strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”"'?
a. Social media marketing.
b. Content marketing.
c. Published content.
d. Media content.
e. Marketing communications.
b. Content marketing.
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Walmart's implementation of RFID, a type of technology that allows it to improve inventory tracking, is an example of a(n) ______ change.
A. reactive B. incremental C. proactive D. responsive E. radical
Which international organization meets on a regular basis to establish rules for international commerce?
a. North American Free Trade Agreement b. World Bank c. International Monetary Fund d. World Trade Organization
Through ________, a local firm purchases the right to use a company's processes and brands in a service business
A) indirect exporting B) contract manufacturing C) joint ownership D) franchising E) direct investment
________ are typically lower in social class than other adopter categories and are bound by tradition
A) Early adopters B) Early majority C) Late majority D) Laggards E) Impulse buyers