Which of the following statements about global brands is most accurate?

A. A global brand is a collaborative effort among several different national firms.
B. A global brand is marketed under different names but uses identical ads for all markets.
C. A global brand has centrally coordinated marketing programs.
D. A global brand alters the product formulation or service for each geographical region.
E. A global brand delivers multiple benefits based on the GDP of each country.


Answer: C

Business

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The Occupational Safety and Health Act of 1970:

A. permits its inspectors to enter the workplace at any reasonable time and without advance notice. B. requires employers to establish pension plans or to meet specific benefit levels. C. requires covered employers to pay their employees time and a half for hours worked in excess of 40 in one week. D. is designed to provide reasonable leave periods for family-related health issues.

Business

To approximate and compare the relative impact of media decisions, media planners use ________

A) media engagement B) ad traffic plans C) impressions D) gross rating points E) circulation

Business

On January 1, 2018, a subsidiary bought 10% of the outstanding shares of its parent company. Although the total book value and fair value of the parent's net assets were $5.5 million, the consideration transferred for these shares was $590,000. During 2018, the parent reported separate net income of $714,000, before including investment income, while dividends declared were $196,000. How were these shares reported at December 31, 2018?

A. The investment was recorded for $590,000 at the end of 2013 and then eliminated for consolidation purposes. B. Consolidated stockholders' equity was reduced by $641,800. C. Consolidated stockholders' equity was reduced by $639,800. D. The investment was recorded for $641,800 at the end of 2013 and then eliminated for consolidation purposes. E. Consolidated stockholders' equity was reduced by $590,000.

Business

Legal documents should be written with complex sentence structure to reflect the complexity of the law

a. True b. False

Business