Which of the following statements is true?
a. Most organizations, to date, allocate a significant portion of their marketing budgets to social media.
b. Most companies plan to decrease monetary allocations to social media marketing activities.
c. Companies must create a budget when planning for a social media campaign.
d. Corporate resources do not need to be considered when setting marketing objectives.
e. Companies that are ambitious can and should set unrealistic marketing objectives.
c. Companies must create a budget when planning for a social media campaign.
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A retailer's gross margin equals $500,000 . Its net sales are $1,000,000 and average inventory at cost equals $250,000 . Its GMROI is _____ percent
a. 11.8 b. 47 c. 53.2 d. 200
The simplex method does not guarantee an integer solution
Indicate whether this statement is true or false.
Creative executives from the advertising industry might oppose the DAGMAR approach to setting objectives because it
A. requires that speculative presentations be created and used to set benchmark measures. B. puts too much emphasis on the quantitative assessment of an advertising campaign. C. does not provide any type of communications guidelines. D. is too concerned with qualitative assessments of an advertising campaign. E. is only successful if it develops a message that contributes to brand equity.
Res ipsa loquitur shifts the burden of proof from the plaintiff to the defendant.
Answer the following statement true (T) or false (F)