____ e-commerce often connects manufacturers directly with consumers, cutting out the middleman.
A. B2C
B. C2C
C. C2B
D. B2B
Answer: A
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The job description
a. gives you clues on the unwritten rules of the company. b. helps the employee understand the responsibilities of the position. c. defines your attitude about work. d. all of these choices.
The Endangered Species Act:
A) Prohibits the taking of any endangered animal. B) Prohibits the taking of any threatened animals without a permit. C) Applies only to takings by the federal and state governments. D) Permits the endangered or threatened animals to be taken if a small portion of them are destroyed. E) Permits endangered or threatened animals to be taken if there is no cost effective way to avoid the taking.
Promotional efforts may aim to increase awareness of all the following except
A. brands. B. product features. C. product costs. D. image-related issues (such as ethical or socially responsive behavior). E. operational characteristics (such as store hours, locations, and credit availability).
Scenario 15.2 Use the following to answer the questions. The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods, however, and have asked for your advice. Refer to Scenario 15.2. The makers of Whizz considered a new promotional method for their product. A small box of Whizz was placed in the mailbox of college students as they came on campus in the fall. Along with the Whizz, the students received a coupon for $1.00 off their next purchase. They could receive another coupon for $3.00 off
if they went online and emailed five friends at another college, telling them about Whizz. The friends could then go to a website and print a coupon for $2.00 off their next purchase. The sample boxes given to the college students are an example of ____, while the emails to the five friends are an example of ____. A. sales promotion; advertising B. sales promotion; personal selling C. publicity; sales promotion D. viral marketing; sales promotion E. sales promotion; viral marketing