The Kano Model of customer requirements uses the term "satisfiers" to refer to:
a. the basic requirements that are generally not stated by a customer but are assumed as a given.
b. the requirements that customers expressly say they want in a product.
c. the aesthetic features of a product that do not add any value to the product.
d. the new or innovative features in a product that are not expected by customers in a product.
b
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Purchase panels are used primarily for all of the following purposes EXCEPT:
A) forecasting sales. B) establishing consumer profiles. C) evaluating test markets. D) forecasting market share E) establishing advertising rates.
Product testing is an example of which type of cost on a cost of quality report?
a. Prevention. b. Appraisal. c. Internal failure. d. External failure.
Prices of shopping products are typically higher than the prices of ________ products but lower than the prices of ________ products
A) unsought; convenience B) convenience; specialty C) specialty; unsought D) unsought; specialty E) specialty; convenience
All of the following are exempt from registration under the 1933 Act except:
a. government bonds. b. securities issued by for-profit medical facilities. c. notes with a maturity of not more than nine months when issued for working capital. d. state-regulated insurance company annuities.