The two basic forms of points-of-parity are ________ points-of-parity and ________ points-of-parity
A) conceptual; competitive
B) strategic; conceptual
C) category; deliverable
D) competitive; peculiar
E) category; competitive
E
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The assimilation process begins
a. during the recruitment process. b. after a coworker has finished training. c. when the applicant arrives for an interview. d. from the point of hiring.
During which step of the needs-based segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?
A) Step 2–segment identification B) Step 3–segment attractiveness C) Step 6–segment "acid test" D) Step 1–needs-based segmentation E) Step 7–marketing-mix strategy
Dwight and Pam work in the same department at Nostalgia Department Store. Dwight is unhappy with his job because he feels that Pam is getting better hours. He did not realize that she is working the morning shift because she needs to be available at home in the evenings for her family. Dwight, a single man, has been getting the closing shift more often than not. He thinks this is the slowest time of day and therefore causes his sales commissions to be low. Which of the following best describes what Dwight is experiencing?
A. inequity of his own perceived O/I ratio to the perception of Pam’s O/I ratio B. inequity of his perception ratio of his outcomes to Pam’s inputs C. equity of his inputs and Pam’s outputs D. equity of his own perceived ratio to the perception of the ratio of Pam
Which practice, used by a change agent to institutionalize change, could include employee meetings, leadership conferences, retirement parties, and recognition events?
a. HRM practices b. Diffusion practices c. Rites and ceremonies d. Formalization activities