Name three ways a B2B marketer can enhance customer relationships.
What will be an ideal response?
Blogs and social media can build awareness, provide search engine results, educate potential and existing clients about products or services, and warm up a seemingly cold corporate culture. Web analytics, such as traffic on the website and the number of comments, can offer tangible evaluations.
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The debt to equity ratio equals
a. stockholders' equity divided by total liabilities. b. stockholders' equity divided by long-term liabilities. c. total liabilities divided by stockholders' equity. d. current liabilities divided by average stockholders' equity.
Within a salesperson's prospect pool, which group is the most important prospect for future sales?
A. Orphans B. Customers C. Centers of influence D. Referrals E. Leads
One of the most effective ways entrepreneurs have of creating opportunity is to identify a problem in a market and seek a solution.
Answer the following statement true (T) or false (F)
When a manager writes a persuasive memo to employees using the indirect strategy, his or her goals are to present a strong but honest argument and to avoid manipulation or trickery
Indicate whether the statement is true or false