Escribo Marketing holds annual blood donation camps and conducts other similar charitable events in educational institutions. Escribo Marketing is using people marketing.
Answer the following statement true (T) or false (F)
False
Escribo Marketing is using a combination of idea and event marketing. Often, idea marketing and event marketing are combined. The planners actively market an idea as they solicit contributions and participation in the event itself. See 11-1: Marketing: Getting Value by Giving Value
You might also like to view...
AUM draws heavily from ______.
A. uncertainty reduction theory B. expectancy violations theory C. communication accommodation theory D. politeness theory
In the management of a limited liability partnership, ________.
A. management decisions cannot be altered even by agreement B. only some partners have a say in its management C. new partners cannot join without the unanimous consent of the current partners D. the LLP pays income taxes
Depreciation expense reduces operating income but does not require the use of cash
Indicate whether the statement is true or false
Which of the subcultures have worked their way up organizational career ladders and are financially responsible to their board of directors and shareholders?
A. bosses B. operators C. engineers D. executives