Appeals are also called

a. strategies.
b. options.
c. evidence.
d. proofs.


d

Communication & Mass Media

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Which mode best provides the appearance of spontaneity?

A. extemporaneous B. manuscript C. impromptu D. memorized

Communication & Mass Media

Allegedly independent political groups with __________ are not supposed to be affiliated with political candidates and are tax-exempt so they can collect and spend unlimited funds

Fill in the blank with correct word

Communication & Mass Media

Graphics journalism on the web differs from graphic journalism in the print media in that the web offers greater capacity to explore the information presented in the graphic

Indicate whether the statement is true or false

Communication & Mass Media

You're watching Mad Men and notice that Don Draper frequently drinks Canadian Club whisky. This is an example of:

A) complimentary copy. B) product placement. C) immersive advertising. D) editorial advertising.

Communication & Mass Media